Salvatore Genovese

According to the National Association of Realtors, 84 percent of buyers now use the Internet to search for properties. This fact confirmed the acumen of First Team Real Estate, which had already begun to upgrade its extensive advertising and marketing to a higher level by building collective efforts and relationships with leading websites such as REALTOR.com, Yahoo! Real Estate, Zillow.com, Google and others.

This aggressive online marketing strategy, boosted by the NAR finding, has manifested itself in "Rule #2" in The NEW Rules of Real Estate(SM), created by First Team Real Estate, an innovative strategy adapted to today's tough real estate market.

Rule number two, which calls for maximizing demand and exposing property to the highest possible degree in the industry, represents the calculated approach of First Team to effectively present their listings to literally millions of potential homebuyers.

"As the real estate environment becomes more challenging; support, teamwork, resources, and strategies become more critical," said Cameron Merage , who founded First Team out of a small Huntington Beach office in 1976. Under Merage's guidance, First Team has become the largest privately held independent real estate firm in Southern California, selling more Orange County homes in the past decade than any other brokerage.

Long known for creating sophisticated systems, and data tools that are proprietary assets for the exclusive use of First Team agents, the company is implementing one of its latest developments, the Buyer Pipeline(SM), to collect and match potential buyers with their clients' properties. The Buyer Pipeline(SM) system is an important element of Rule #2, which in turn, is a vital part of the systemized approach First Team seeks to improve service while exceeding clients' needs and anticipating the demands of a changing market. "We are holding to our original business philosophy that a successful company continually reinvests in its people, products, and services," said Merage. "Elements like 'The NEW Rules of Real Estate' and the Buyer Pipeline(SM) help put everything into alignment for powerful, positive results."